It was a pleasure to join not only brands from the Middleby family, but also those of the catering industry at the opening of the NCEC yesterday. What a great venue for future training and product development.

Keith Warren, Director of CESA, has given his support to the initiative:

“The NCEC is an exciting initiative for the hospitality industry. By allowing customers to try equipment before they buy it, it will provide a real service to both operators and the supply chain.”

“Up until now, the hospitality industry has not really had somewhere to call home.  Football has Wembley, Rugby has Twickenham and now the hospitality industry has the NCEC.  We believe the NCEC will quickly become the place to visit for anyone involved with catering equipment, from dealers to distributors, through to operators, consultants and chefs.” Laura Clarkson, NCEC Manager.

With so many brands in one place, Laura believes the benefits are clear:

“One of the key benefits of having all of these superior brands within one place is that demonstrations can be set up in the kitchen, allowing a customer to test drive a particular oven, blender or induction hob (for example) before making the purchase.  As visitors will be able to touch, feel and see the equipment in action, they will be able to make a more informed purchasing decision.”

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